I have found you on Facebook. Now what?

In my previous post on "KISS-ed emails," I planned to focus on crafting effective email marketing campaigns.  However, much of the same rules for writing effective business emails apply to email campaigns. This and my next two posts will examine three popular social networking platforms – Facebook, Twitter and Linkedin, more from a business perspective. Facebook Ever … Continue reading I have found you on Facebook. Now what?

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Define Your Audience

Defining your audience, the focus of this blog post, should set the appropriate tone for your next web writing project.  In this context, we are all writing for the Web.  So, be encouraged to write compelling stories and have awesome conversations with your intended audience.  As digital communicators, its key for all of us! Tip#1- … Continue reading Define Your Audience