5 Tips for Crafting Compelling Brand Stories

In my last post, I wrote about content marketing your brand. This week, I decided to write on a related topic - brand story-telling. Today, the more I look at brands owned by small and medium-sized business, I am not convinced that they are telling their brand stories well. And if they are, are their … Continue reading 5 Tips for Crafting Compelling Brand Stories

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Content Marketing Your Brand – A Must!

We have seen and heard it consistently. ¬†Content Marketing is King! ¬†What does this mean? Global brands are allocating increasing budgets to Content Marketing and reaping the results. By now, you might be asking yourself, what does this mean for your brand right? To put it simply, it means that you should take a closer … Continue reading Content Marketing Your Brand – A Must!