In my previous post on “KISS-ed emails,” I planned to focus on crafting effective email marketing campaigns. However, much of the same rules for writing effective business emails apply to email campaigns. This and my next two posts will examine three popular social networking platforms – Facebook, Twitter and Linkedin, more from a business perspective.
Ever since Mark Zuckerberg launched Facebook in February of 2004 in his Harvard University dormitory, our private and business worlds have never been the same! (I’m convinced that he looked into a crystal ball.)
The social network allows companies to build pages to promote their organization. Companies can then post updates, share photos and video, and interact with other individuals and organizations, while building their communities.
According to Chron, a small business website, writing business content for your Facebook business page requires a professional, tactful touch. There are no rules and regulations for posting to Facebook, whether as an individual or on behalf of your organization. However, over the last 11 years of its existence, the rules have written themselves and being familiar with them could greatly enhance your community engagement and your organization’s success.
As Facebook becomes a critical component of businesses’ Social Media Strategy, these three helpful tips from Chron and cocommunications.com can help businesses start and maintain global conversations and community engagement:
- Engagement – Don’t just post…post…and post. Your social media or community manager should reply to comments and foster two-way conversations with community members. Engagement is about having conversations with your audience; in this case, your Facebook community. Craft short, but comprehensive responses to feedback from your community designed to keep the conversation going.
- Active vs Passive Words – Use active words. The Content Marketing Institute suggests words such as “coming,” “promised,” “revealed” and “unveiling” promote customer engagement by building a sense of suspense.
- Keep a Regular Schedule – Ensure that posts at made regularly. Whether it’s once or twice a week, keep it regular. Facebook also allows you to schedule posts, so prepare posts ahead of time, set a schedule and Facebook will automatically post them on your behalf. Like a magazine publisher or any content that people expect at regular intervals, you could lose some of your business audience if you do not have a regular schedule as they anticipate.
Here is a good diet of Facebook’s new logo?
PS: This post has been modified from when it was originally posted.