I have found you on Facebook. Now what?

Facebook-Logo-Wallpaper-Full-HDIn my previous post on “KISS-ed emails,” I planned to focus on crafting effective email marketing campaigns.  However, much of the same rules for writing effective business emails apply to email campaigns. This and my next two posts will examine three popular social networking platforms – Facebook, Twitter and Linkedin, more from a business perspective.

Facebook

Ever since Mark Zuckerberg launched Facebook in February of 2004 in his Harvard University dormitory, our private and business worlds have never been the same! (I’m convinced that he looked into a crystal ball.)

The social network allows companies to build pages to promote their organization. Companies can then post updates, share photos and video, and interact with other individuals and organizations, while building their communities.

According to Chron, a small business website, writing business content for your Facebook business page requires a professional, tactful touch.  There are no rules and regulations for posting to Facebook, whether as an individual or on behalf of your organization. However, over the last 11 years of its existence, the rules have written themselves and being familiar with them could greatly enhance your community engagement and your organization’s success.

Tips

facebook-importance-for-business
Source: http://blog.hubspot.com/

As Facebook becomes a critical component of businesses’ Social Media Strategy, these three helpful tips from Chron and cocommunications.com can help businesses start and maintain global conversations and community engagement:

  1. Engagement – Don’t just post…post…and post. Your social media or community manager should reply to comments and foster two-way conversations with community members.  Engagement is about having conversations with your audience; in this case, your Facebook community. Craft short, but comprehensive responses to feedback from your community designed to keep the conversation going.
  2. Active vs Passive Words – Use active words. The Content Marketing Institute suggests words such as “coming,” “promised,” “revealed” and “unveiling” promote customer engagement by building a sense of suspense.
  3. Keep a Regular Schedule – Ensure that posts at made regularly. Whether it’s once or twice a week, keep it regular.  Facebook also allows you to schedule posts, so prepare posts ahead of time, set a schedule and Facebook will automatically post them on your behalf.  Like a magazine publisher or any content that people expect at regular intervals, you could lose some of your business audience if you do not have a regular schedule as they anticipate.

Here is a good diet of Awesome Email Marketing Campaigns, according to HubSpot Blog or check out Facebook’s new logo?

PS: This post has been modified from when it was originally posted.

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8 thoughts on “I have found you on Facebook. Now what?

  1. i find this very interesting. I don’t use Facebook to look at businesses sites or posts at all.(Twitter/Instagram only).
    I use FB a lot but only for friend and acquaintances interaction. It is interesting to see how this is used as a successful business tool. I haven’t seen it that way at all so interesting to look at.

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    1. Great observation! When I joined Facebook many eons ago, up until about a year ago, I never thought that there was any business value to it. But when you look at the staggering number of companies that ask you to engage on Facebook, there must be some business value to it. One value is responding or commenting from your Facebook business page. If your response is amplified and forwarded, so is your business.

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  2. Great read! I’ve only ever used Facebook to connect with friends. These were great points to help use it for business means as it is an extremely effective method of acquiring traffic to ones business and doing so for free. With all the users, it is definitely a great way to reach people. People are always on their phones, and this is a great way to take advantage of that.

    Liked by 1 person

    1. Great read! I’ve only ever used Facebook to connect with friends. These were great points to help use it for business means as it is an extremely effective method of acquiring traffic to ones business and doing so for free. With all the users, it is definitely a great way to reach people. People are always on their phones, and this is a great way to take advantage of that. #digitaledu

      Liked by 1 person

    2. Thank you so much James. It’s really fulfilling to know that the information I provide is well communicated and people are gleaning from it what is intended. Facebook has huge potential for businesses. We need to now see the platform way beyond connecting to friends and sharing funny pictures. In fact, according to mcleans.ca, “more than 19 million Canadians are now logging onto Facebook at least once every month — that’s more than half the population — while 14 million check their newsfeed every single day…” That is indeed a great number of potential new business, no matter what type of business you operate.

      If you like this snippet, you will enjoy more details on this and similar topics in a white paper that I am presently putting together.

      Here is a link to the full story Mclean’s story: http://www.macleans.ca/news/facebook-releases-stats-about-canadian-usage-14-million-daily-users/

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