Yes, you are right. I strongly believe that a KISS-ed email stands a better chance of getting read than an email that isn’t. While the acronym KISS gained its notoriety in a different context, I am using two of its variations for the purpose of this post:
KISS – Keep It Short and Simple / Keep It Simple and Straightforward
Do you apply this concept to your emails? Think about what you do when you get an email where the content is the opposite of short and simple, particularly when you do not know the sender?
Emails have become a dominant business standard for communicating quickly and immediately, and it might be here to stay. As busy professionals, you are forced to sift through the clutter and decide which of your 400 emails to open and in what order? In the same manner, when you draft an email, how concise is your content. Has it been KISS-ed? Here are some tried and tested that can ensure brevity:
- Know the purpose of your email? Who is your audience? What message do you want to convey? What response do you expect? If you keep your goal in mind, then you are more than likely able to keep it short and simple.
- I probably mentioned this in all my posts: Web readers are skimmers. We like content in small bites. If sufficiently teased, we may opt for a snack. If it is really good, then we devour the entire meal. So skip the long introduction, background, etc., and get to the point. Succinctly tell me what is your purpose and what action I need to take, if any, while ensuring that your tone is always appropriate. This will suffice!
- Never assume that emails you send are private. Depending on the work environment and your recipient, others may be authorized to intercept their emails or your boss may have access to all emails within the organization. Hackers can also access email servers that you thought were tightly cyber-secured. Cases in point – Target, Visa and MasterCard, and 2016 presidential hopeful, Hilary Clinton. To be on the safe side, “praise in public, and criticize in private” and be professional at all times.
- Good or bad, mobile and smart devices allow for easy email access on the go. Our responses on the go are usually a KISS blueprint. In the same manner, when at your desk preparing emails, keep them as KISS-ed as when you are on the go. Stick to the facts, and think, edit, re-read and re-write before you click “send.”
- Lastly, ensure that your subject line “tells.” According to MailChimp, “The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further.”
Have you KISS-ed your emails lately?
Later this week, I will present some key tips to help you draft email marketing content.